Smart Shopping Brings
Technology Home for the Holidays
By Tim Scannell
Editorial Director, TechnologyGuide
The icy chill of the recession continues to have its grip on the U.S. economy, but that doesn’t mean consumers won’t be shopping this holiday season. What it does mean is that smart shoppers will be searching for bargains and discounts as they look for the ideal desktop, notebook, tablet computer or digital camera to give to friends and family.
Spending on electronics will be up about 6% over last year, says the Consumer Electronics Association (CEA), with online and brick-and-mortar shoppers spending an average $246 on gifts. “It is going to be a computing holiday season, with tablets looking to be the run-away success story,” said Shawn DuBravac, CEA’s chief economist and director of research. “New, innovative product categories like tablets and eReaders, combined with consistent favorites like notebook computers, video game consoles and televisions, will make this a digital holiday season.”
“The top consumer electronics gifts this year include tablet computers, notebooks, eReaders and televisions”, notes DuBravac, who authored the CEA’s 18th Annual CE Holiday Purchase Pattern Study. Like previous years, however, recession-weary consumers will continue to look for the most value and best price as they shop.
More consumers will be researching products online before making a purchase, although most will buy electronics at local merchants and electronics stores, the CEA study points out.
Shoppers also won’t be skimping on themselves when on the lookout for holiday gifts. Nearly six in 10 holiday shoppers (59.9%) say they plan to take advantage of retailers’ sales and discounts to make additional personal purchases and non-gift buys for families during the holiday season. The average person will spend approximately $130.43 during the holiday season to take advantage of sales and discounts on apparel, electronics, home goods and other items for themselves or a family member, up from $112.20 last year, says the National Retail Federation (NRF).
“When it comes to retail growth this holiday season, slow and steady wins the race – and the same is true for shoppers, who are meticulously calculating the best ways to stretch their dollar,” said NRF President and CEO Matthew Shay.
Spending is also expected to increase on digital content and services, according to other forecasts. This means that eBooks, music files, image or movie files, game downloads, video service subscriptions, and Facebook or Xbox credits will be hot stocking-stuffer commodities.
TechnologyGuide’s Holiday Buyer’s Guide 2011 provides the latest news, reviews, tips and insider information on how to get the most value this holiday season, with an eye toward saving you time and keeping more jingle in your pocket as you scout out the perfect gift – whether it’s online or in stores. We bring it all home for the holidays across the TechnologyGuide family of sites.
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