Conclusion

The Moto X Pure Edition is a great phone for its price.

Moto X Pure Edition looks like your average smartphone.

We typically reserve that compliment for budget devices, like the $80 smartphone. The Moto X Pure Edition is the first time we’ve claimed it about a flagship.

We like just about everything about it. It’s “just right,” a basic but exceptional Android smartphone. The customization options are unmatched, and its performance, photo output, and display are excellent. We also love Motorola’s hands-off approach to Android.

There are phones with superior displays, more powerful processors, longer battery life, and better camera output, but they all cost more than the Moto X Pure Edition.

As of this writing, the closest offer we’ve seen that matches the Moto X Pure Edition’s price-to-performance ratio is the T-Mobile LG G4. It has very similar specs, including 32GB of storage, and costs $480 off contract.

The Moto X Pure edition starts at $400, with the 32GB and 64GB versions costing $50 and $100 more, respectively. We recommend the 32GB version, given that 16GB fills up way too quickly with images and apps. You likely won’t be disappointed.

Pros:

• Bloatware free
• Charges fast
• Protective edge case included
• Tons of customization options
• Best combination of price and performance for a flagship

Cons:

• Awkward to hold
• Battery life mediocre