The VAIO Z Canvas is no toy, and it’s highly unlikely anyone seeking a tablet for casual use will mistake it for one, especially when faced with the high cost of ownership. Pricing starts at $2,199 for the entry level edition with 256GB Serial ATA SSD drive and 8GB RAM. For $2,599 buyers can get the mid-range unit with a 512GB PCI Express x4 SSD and 16GB RAM. The Z Canvas’s top-line product runs $3,099 for 1TB PCI Express x4 SSD and 16GB RAM. That’s quite costly when compared to the Microsoft Surface Pro 4, which buyers can snatch up for considerably less – VAIO’s base model is $600 more than a Surface Pro 4, which has matching specs and costs $1,599. Even the Surface Pro 4 with 1TB storage and 16GB RAM is just $2,699 compared to VAIO’s $3,099 top-of-the-line model.
Although VAIO cites Apple as its chief competition, pricing of the Z Canvas could be a hard sell there, too. The MacBook Pro 15 ($1,999) is the nearest Apple alternative with respect to performance specs (albeit not to form factor), and even that costs significantly less.
Whether or not VAIO finds success with the Z Canvas will depend greatly on their ability to find a target audience so committed to staying within the Windows environment that they’re willing to dig deep into their pockets. Without that, or without VAIO finding some way to lower prices, it’s likely the appeal of owning one of the most powerful Windows tablets on the market will be overshadowed by the desire to leave at least a little in the bank.
- Vivid display
- Responsive stylus
- RF wireless keyboard
- Plentiful ports
- Short battery life
- Low speaker volume
- No USB Type-C ports
Read on to page 4 to hear the new VAIO execs thoughts on the vaunted brand’s return and how VAIO is targeting creative professionals with its latest device.