Xerox teams with Blue Legacy on water awareness project

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Xerox today announced a partnership with Blue Legacy, a non-profit organization founded in 2008 by Alexandra Cousteau to raise worldwide awareness in water conservation and issues.

Xerox will be the official document technology partner for Blue Legacy, as the organization embarks on a 138-day 14,500 mile tour of North America that takes place from July through November, called Expedition Blue Planet.  The team will investigate water issues and concerns across the country, chronicling their journey through filmed ‘water stories’ and using blogs and social media tools to relay information throughout the trip.

Last year, the team investigated the interconnectivity of water in a similar project that focused on North America.

This year’s Expedition project will make use of Xerox solid ink technology products to produce brochures, fliers and promotional materials, permits and photo release forms.  Systems include the Xerox Phaser 8860 multifunction printer (MFP) on the bus and the Xerox ColorQube 9203 MFP at the organization’s headquarters in Washington, D.C. 

The Xerox MFPs not only demonstrate the flexibility of these printers in challenging situations, but also dramatically exhibit the company’s use of solid ink as a sustainability and dependable print medium, according to a spokeswoman.

One of the first stops in journey will be the Colorado River, where Expedition members will look into water use and management along the 1,450 mile river that ends with its exhaustion in the Mexican desert.  The effort kicks off today from the Xerox campus in Wilsonville, Ore., where Cousteau and her group will celebrate the partnership with Xerox.

“Xerox’s solid ink is a step in the right direction for greener, more sustainable printing,” said Cousteau. “Using this technology on our tour will help us achieve our communications goals while reducing the impact on the environment.” 

The benefits of solid ink technology are definitely in tune with Blue Legacy’s conservation mission.  For example:

  • The cartridge-free technology produces less waste and reduces packaging
  • Over a four-year-life, printing 4,000 prints per month, a comparable cartridge-based color laser MFP generates up to 450 pounds of waste. By comparison, the Xerox Phaser 8860 solid ink MFP produces only 23 pounds of waste
  • The Xerox ColorQube 9200 Series has a 10 percent smaller carbon footprint than a comparable laser MFP over the life cycle.

The Expedition can be followed online through the National Geographic site.  More detailed information is also available from Expedition Blue Legacy’s home page, as well as through the Xerox Twitter page, the Xerox blog or Xerox podcasts.



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