Windows 8 App Store Officially Announced

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It shouldn’t come as a surprise to, well, anyone with a lick of sense, but Microsoft Windows President Steven Sinofsky confirmed the existence of a Windows App Store in a recent blog post. His blog, hosted over at the MSDN blogs site, described a few of the components and massive teams working on distilling the Microsoft user experience into its 8th consumer iteration.

Windows 8, which also got its name confirmed recently, is widely expected to enter beta status late this year, with release targets scheduled for some time during Q1 of 2012. Microsoft has come out and openly discussed the idea that this next Windows release is one of their riskier strategies; it represents a merging of the UI experience on all of Microsoft’s devices – phone, tablet, notebook, desktop and Xbox.



Including an App Store – which has yet to be named, but will in all likelihood be called the Windows Marketplace – on top of the touch-friendlier Windows 8 operating system puts Microsoft on more of an even footing with Apple and Android. Since Redmond will be putting only full-blown copies of Windows 8 onto tablets, not its mobile operating system, it has to compete against Google’s entrant into the OS wars as well.

In addition to showing off the existence of the once-and-future-app-store, Sinofsky glossed over a few other Windows build teams, some of which are more obscure than others. Human Interaction Platform, In Control of Your PC, Telemetry and Windows Online all sound interesting. The lattermost of these hints that Windows might see integration with an extensive online ecosystem that Microsoft is currently building.

While the company has been willing to dole out tidbits of what users can expect from Windows 8, they’ve remained tight-lipped about most aspects of the new OS. At its upcoming Microsoft BUILD conference, the software giant is expected to go into substantially greater detail.



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