Video Game Sales Down in January

by Reads (3,722)

For all the hubbub surrounding the ever-growing popularity of video games – thanks mostly to the emergence of casual games like Farmville – it still wasn’t enough to give video game sales the boost they needed in January. Market researcher NPD recently reported that video game sales fell this past month by 5% compared to the same time last year.

Dead Space 2

The report was inclusive of not only PC and console games, but also game hardware, systems, and portables. In January of 2010, sales were at $1.22 billion, but by this January, they dropped to $1.16 billion. Hopefully rough starts to the year won’t become a trend for video games; sales in January of 2010 were lower than the year before, as well.

Overall, video game sales have been on a decline, as sales were down 6% on the whole in 2010. But to an extent, the slight dip in sales this past month is to be expected, due to the lack of A-list titles that were released.

Indeed, it wasn’t even a January release that ranked number one in terms of sales last month. Call of Duty: Black Ops took the top spot, with Just Dance 2 coming in second. Dead Space 2, which was the only January release in the top four, came in third.




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