Ultrabooks Projected to Make Up Half of All Notebook Sales by 2016

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Intel UltrabookRecent information form GBI Research suggests that Ultrabook sales are on the rise. According to GBI Ultrabook sales are expected to explode in the next five years, making up nearly half (47 percent) of annual notebook sales by 2016.

This is quite a jarring prediction considering only 1.3 million Ultrabooks were sold last year; but thanks to technological advancements and drop in component prices, this number is predicted to increase exponentially to an astounding 148.7 million by 2016 with an annual growth rate of 109 percent.

Particularly the price reduction of microprocessors and flash memory combined with the increased production capacity for screens and casings should prove instrumental in lowering consumer price tags. GBI estimated that the average Ultrabook will see a significant price drop, cutting the cost from $1050 last year to $510 by the end of 2016.  

The adaption and production of cloud storage systems, such as Apple’s iCloud and Google’s Cloud Storage will also help stimulate Ultrabook sales. GBI notes that the Ultrabook model, which is defined by its light frame and short boot-up time is conducive to working with cloud systems, making it likely that as cloud systems grow in popularity Ultrabooks sales will directly follow suite.

GBI noted that currently the US is a major market for Ultrabooks. In 2012 the US is projected to account for 1.55 million units sales which will make up roughly 42 percent of the entire Ultrabook global market.

However, GBI fully expects this to change as Ultrabooks grow in popularity. Over the next five years the Asia-Pacific region is expected to become the biggest buyer of Ultrabooks in 2016, with an exstimated 55 million units, Americans are also predicted to have strong sales figures falling closely behind at 54 million units, while Europe, the Middle East, and Africa (EMEA) will combine for a total of roughly 40 million units.

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