Toshiba Announces Focus on Keeping Technology in Laptops Proprietary and Launches Tecra M3

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Toshiba thinks it may be the once and future king of notebooks.  A decade ago Toshiba was at the forefront of laptop innovation and a leader in sales.  But when they commoditized and sold to other notebook manufacturers components they made, such as faster and smaller hard drives, the edge Toshiba had was lost and companies such as HP and Dell took over the sales position Toshiba had.  But now Toshiba says it will wait 6 – 9 months before selling it’s new technology to others.  New laptops such as the Pentium M Sonoma based Tecra M3 will start this trend.

According to Oscar Koenders, General Manager for Computer Systems in Europe, “We’re going after selfish innovation. We keep the best technology for our own products for six to nine months. After that we commoditize it, while at the same time we will introduce new premium features for new products.”

Koenders indicated that Toshiba innovations in such things as LCDs, DVD drives, and hard drives will be included in Toshiba Premium laptops 6 – 9 months before the same technology is made available to companies such as Dell.

One of the first proprietary technologies to be included in Toshiba laptops is dubbed EasyGuard.  EasyGuard is a combination of technologies that includes advanced movement sensors, rubber bands and air cells around fragile components to prevent data loss in the case of notebook drops or liquid spills onto the keyboard. 

Another new Toshiba technology item is a “summit” function which makes it easy to wirelessly share information between laptops in a meeting.

Latest Toshiba Notebook Releases

Toshiba Tecra M3

The latest release of a business laptop from Toshiba comes in the form of the Tecra M3 (pictured below), which replaces the very popular Tecra M2 notebook.  The Tecra M3 has new security features from Toshiba, the latest Intel Pentium M Sonoma processor, Express Card slot, fast DDR2 memory and dual navigation devices in the form of a pointing stick and touchpad.

Toshiba Tecra A4

The Tecra A4 is a 15.4 inch screen laptop with the latest Intel Pentium M processor, it is intended for business users and has the following features:

  • Latest Intel Pentium M Sonoma processor choices
  • Microsoft Windows XP Professional
  • Choice of 15.4″ Wide-screen displays: WXGA (1280×800, normal); WSXGA+ (1680 x 1050, normal); and WXGA w/TruBrite (1280×800, CSV High Brightness)
  • Intel Graphics Media Accelerator 900 w/128MB shared memory
  • Choice of CD burner or DVD burner (8X single or 8X double layer)
  • Up to 3.25hrs. battery life (6-cell battery). High capacity 12-cell battery available.
  • Choice of high speed Wireless LAN (802.11g or 802.11a/b/g)

Toshiba Tecra A3

The Tecra A3 is also a business users notebook and has a 15 inch screen.  It is marketed as being a budget style notebook as it starts at $1,099 (low for business notebook).  The A3 carries the latest Intel Pentium M processor.  Features of the A3 include:

  • 15″ XGA (1024×768) display (1024 x 768)
  • Latest Intel Pentium M Sonoma processor choices
  • Intel Graphics Media Accelerator 900 w/ up to 128MB shared memory
  • CD burner
  • 3.hrs. 46 min. battery life w/6-cell battery.
  • High speed Wireless (802.11b/g) built-in
  • Integrated 10/100 Ethernet, and V.92/56K modem

Toshiba has also released a couple of new Satellite notebooks.  The Toshiba Satellite R15 Tablet PC / Notebook convertible and the Toshiba Satellite M45 15.4 inch widescreen laptop.

Toshiba Satellite M45

This notebook features a 15.4″ XGA widescreen TruBrite display and houses the latest Centrino platform from Intel, Sonoma, meaning it has a 533MHz Front Side Bus (FSB), 2MB L2 Cache and the Intel 915GM chipset for better processor and graphics performance.

See our Toshiba Satellite M45 First Thoughts Review for more info on this laptop.

Toshiba Satellite R15

The Satellite R15 is a notebook computer that can convert into a Tablet PC.  Following are some features for the Satellite R15:

  • Offers a new level of functionality, this Notebook Computer can easily convert into a tablet PC. Just fold the 14.1″ LCD on top of the keyboard, and you now have an 8.5″ x 11″ area to handwrite an e-mail, jot down notes, draw pictures and more! It also features Intel Centrino Technology for reduced power consumption and built-in wireless networking. Intel Pentium M 1.6GHz Processor
  • 512MB of DDR333 SDRAM (expandable to 2GB)
  • 14.1″ XGA LCD
  • DVD-ROM/CD-RW Combo Drive
  • 60GB HDD
  • Built-in 802.11g wireless networking adapter
  • Intel Extreme Graphics 2






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