SWEETEST Centrino Mobile Technology

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The SWEETEST Centrino Mobile Technology



I happen to think that my Sony Vaio V505DX is one sweet Centrino driven machine.  After all, at only 4lbs. and all that connectivity, power and battery life jammed into that beautiful little form factor, I have developed a bit of a sweet-tooth for this Technology.


Even upon the first glimpse at the box, I knew this machine would ROCK.



BUT, besides the slew of great notebooks and TabletPC’s that have made their way into our laps with this first “Banias-cored” launch, it seems that Intel has much more up their sleeves these days with its popular Centrino Mobile Technology.  Not only are we expecting a new, faster and better performing “Dothan-based” cored CPU and and included 802.11 a, b, & g integrated wi-fi (rumored to be a part of the next generation).  Recently we were delighted to sample a special addition to the M&M’s family of candy, compliments of Intel!


So do they taste as good as they look?  Absolutely!  (The Blue’s are the best)


How about a little history?  Long before anyone ever heard of a computer “CPU”, M&M’s were a standard of daily life.  M&M’s” Chocolate was born in the backdrop of the Spanish Civil War. Legend has it that on a trip to Spain, Forrest Mars Sr. encountered soldiers who were eating pellets of chocolate that were encased in a hard sugary coating to prevent them from melting. Inspired by this idea, Mr. Mars went back to his kitchen and invented the recipe for “M&M’s” Chocolate.


First sold to the public in 1941, “M&M’s” Chocolate became a favourite of American GIs serving in World War II. Packaged in cardboard tubes, “M&M’s” Chocolate were sold to the military as a convenient snack that travelled well in any climate. By the late 1940s, they became widely available to the public, who gave them an excellent reception. In 1948, the packaging changed from a tube form to the characteristic brown pouch known today.


So why the recent Intel Centrino branding on this popular candy?  I am betting it has to do with the 2 billion dollar campaign Intel’s marketing department planned to promote Centrino.  OR could it be that Wi-Fi and long battery life mix well with popular candy brands?  We are only left to guess.


And that leads one to wonder what the heck can we expect next from this new “hi-tech” approach to marketing by chip manufacturers and the the candy industry???  I think I have one idea!



Barry J. Doyle





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