A new report – Worldwide Forecast for Single-Function Color Laser Printers, 2008-2015 – from Lyra Research, predicts a steady rebound for this market segment with SOHO and small workgroup color laser printers remaining the strongest segment of the single color laser printer market through 2015.
According to Lyra, business offices have been replacing older ink jet printers with SOHO and small workgroup color laser printers because users believe that laser devices are faster, have better print quality, and are cheaper than ink jet on a per-page basis.
While shipments of SOHO and small workgroup color laser printers dropped to 2.1 million units in 2009 from just under 2.5 million units in 2008, this market segment rebounded in 2010 shipping just under 2.3 million units. The research firm attributes the 2009 decline to factors related to the economic recession. The uptick in the market in 2010 is attributed to delayed product purchases combined with good bargains that allowed businesses to replace older devices with color laser printers at prices comparable to or even lower that what they paid for their old monochrome printers.
SOHO and small workgroup color laser printers are expected to exceed 2.7 million units by 2015, according to the report.
The report looks at both the SOHO and small workgroup color laser printers as well as A4 and A3 workgroup color laser prints in regions such as North America, Latin America, Europe, the Middle East, Africa (EMEA) and Asia Pacific. Lyra discusses worldwide shipment and revenue, average sales prices, and representative products for specific market segments.
The strongest market growth will be in emerging markets such as Latin America and Asia Pacific while product shipments in EMEA are expected to grow at a much slower rate. The North American market will see steady growth through 2015 based on the strength of the replacement market.