Staples, the leading retail store for printing in the United States, will be the only office superstore to offer Dell products in retail stores and through its Web site. As part of its ongoing efforts to improve sales (and increase market share compared to rival HP), Dell’s relationship with Staples is the latest in a series of retail agreements aimed at reaching more customers worldwide.
The above Dell Inspiron 1721 will start to be sold at Staples in November
The initial products offered at Staples will include the AMD based Inspiron 1721 and Inspiron 1521 notebooks. The Inspiron 1521 is a 15.4" screen AMD based mainstream notebook while the Inspiron 1721 is a larger 17" screen desktop replacement. This is good news for consumers because they will now have more opportunity to actually go and checkout a Dell notebook before buying. In addition, some people just don’t like buying online so Dell will be making their goods available to those still wary of cyberspace shopping.
In addition to the laptops the Dell Inspiron 530 desktops, Dell 948 and 926 all-in-one inkjet printers, Dell 1320c laser printer, Dell SE198WFP 19-inch widescreen flat panel LCD monitor, and the Dell E228WFP 22-inch widescreen flat panel LCD monitor will also be offered.
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Obviously this is a move on Dell’s part to try and compete better with HP and Acer who have been quickly eating away the large lead Dell had in PC sales. Even though Dell swears up and down by its direct to order model as being a competitive advantage, that stubborness has proven to be a problem of late. More and more mainstream consumers have been buying laptops from places like Best Buy and Circuit City because they like to get a hands on look at a laptop before buying, or just prefer to get something right away. This move into Staples is probably a sign that Dell is changing its mind on how it sells products and we wouldn’t be surprised if there are more announcements like this in the future.