Sony’s atracTable to Compete with Microsoft Surface

by Reads (3,614)

Microsoft unveiled Surface a few years ago and while it’s not a failure by any stretch of the imagination – its technologies have been integrated into a number of other Microsoft products, like Windows 7 – it also hasn’t enjoyed widespread commercial success.  Sony clearly thinks that the territory is ripe for competition, with its recent purchase of Swiss company Atracsys (no relation to Sony’s failed ATRAC audio format).

Atracsys has the atracTable, a 60-inch multitouch-capable device similar to Microsoft’s Surface.  Sony plans to use the technology to commercialize a more reasonable 35-inch version of the product.  Unlike Surface, the atracTable will feature a full HD screen.

The basic setup will be similar to Microsoft’s Surface table, with a projector sitting inside of a box shape along with a couple of cameras that track motion and IR interactions. The cameras in question are Sony’s XCDV60 models, which retail for just under $900 a piece at list.  Given the $10,000 price tag Microsoft charges for their product, you can expect Sony’s effort to fall somewhere around or under that.





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