Sony to sell world’s thinnest, lightest laptop

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TOKYO: Electronics and entertainment conglomerate Sony Corp said yesterday it plans to start selling the world’s thinnest and lightest notebook computer, in an effort to boost sagging demand for its Vaio PCs.

The Vaio Note 505 Extreme comes in two versions, one in a nickel-reinforced carbon composite shell and the other in a lighter, stronger carbon fibre casing.

It is less than 1cm thick and weighs 785g to 825g, depending on the model.

Both versions have a 26.41cm liquid crystal display (LCD) screen and will go on sale in Japan on December 6. Sony has not decided when it will sell the product overseas.

The nickel-reinforced model will sell for around 300,000 yen ($NZ4488.33), while the carbon fibre one will be priced at roughly 350,000 yen.

Sony aims to restore its position in the domestic PC market after its share, according to data from MultiMedia, dropped to 9.9 per cent in the three months to September 30 from 11.9 per cent a year earlier.

Breathing down Sony’s neck for the number-three spot in Japan’s PC market is Dell Inc, the world’s top PC maker.

Low-cost models from Dell and Hewlett-Packard are winning over Japanese customers at the expense of domestic market leaders Toshiba Corp and NEC Corp.

Sony aims to avoid price competition by offering audiovisual features on its Vaio computers.

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