In a bid to remain competitive in the increasingly-crowded set-top box market, Netflix-streaming favorite Roku has announced that popular video site Hulu will be joining its growing list of channels.
Roku will be adding the service to all three of its players currently in the market – the low-end Roku HD, the mid-range Roku XS and the premium Roku XD|S. While Roku itself doesn’t currently charge any sort of monthly fees for content that it itself provides, Hulu fans will require a $10/month Hulu Plus subscription in order to access the service at all.
As with the iPad, Hulu content providers are concerned with the growing number of people who eschew cable entirely in favor of Internet-based alternatives. Roku undoubtedly doesn’t mind it at all; adding Hulu Plus makes their little boxes that could a much stronger option against the competition. While there are no reports yet as to the quality of the upcoming Hulu Plus streams, the public will have to decide which box is the right one for them this holiday season.