Price, Intel Commitment Driving Ultrabook Growth: Report

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Despite some confusion surrounding the term, the demand for Ultrabooks is expected to grow significantly over the next few years and will generate revenues of close to $76B in 2016, as compared with $1.3B last year.

In fact, Ultrabooks are expected to experience a compound annual growth rate of 69.2% through 2016, despite a few bumps in the road, one of which is the cost of these systems, notes GBI Research in a report just released.   

At the moment, Ultrabooks are going through somewhat of an identity crisis as some vendors tweak the original specification a bit to accommodate more ports and features that are appealing to both consumers and business users.  In general, Ultrabooks should be based on a specific Intel chip architecture (since Intel came up with the original design spec), weigh less than four pounds, be very thin and offer a screen size from 13-15 inches, notes the GBI Research staff.    However, these restrictions create some problems for manufacturers trying to sell into the business market.

The success of Ultrabooks ultimately depends on establishing lower and reasonable prices (to get mass market adoption), providing adequate hardware service and support, and the fluctuation in flash memory prices, said GBI Research in a report summary.   These factors, as well as Intel?s efforts to fund perception and education campaigns, will play a large role in whether or not the market grows and demand increase enough to hit shipment and market growth expectations. 

More information and details on obtaining the full report are available from GBI Research. 

Details on Intel’s Ultrabook specification and changes that are occuring are detailed in an Ultrabooks in Business: A Technology in Transition Special Report prepared by the NotebookReview staff. 

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