AMD might be selling more graphics chips, but NVIDIA is the current king of the 3D arena. Part of that is due to the way they’ve successfully marketed their slick active shutter glasses. The glasses, which have sold as part of a kit, have gotten tie-ins with manufacturer products – ASUS’ 3D monitors and Alienware computers can come with them packaged in the box.
One problem, however, has been the cost of the shutter glasses themselves – products that come with the unit run a minimum of $200 extra just to cover the expenses. NVIDIA has tried to make that less of an issue today with a wired version of the all-wireless glasses, which come in at $50 cheaper.
The new models, which come in at $149, make sense for users who do a lot of gaming, since it means that you’ll never have to worry about whether the glasses are charged, or where the charging cord is – just plug them in and you’re ready to go. NVIDIA released the new kit today as part of a new mobile graphics card rollout.
While AMD’s competing cards are equally capable of supporting several 3D standards, they haven’t enjoyed nearly as much mindshare, and now that NVIDIA’s branded shutter glasses are available for under a hundred dollars, that trend won’t change anytime soon.