A new report from Lyra Research – Worldwide Forecast for Inkjet Printers and All-in-Ones, 2008-2015 – highlights that the SOHO market for All-in-Ones (AIO) will drive a rebound for the inkjet market through 2015.
The incorporation of an automatic document feeder with a flatbed scanner, a feature previously only found in higher-end models and lower-cost devices with small capacity document feeders, addresses the needs of SOHO users who have broad document handling requirements and work in low print volume environments.
According to Lyra, worldwide shipments of AIO devices increased to 11.7 million units in 2010; up from 9.6 million units in 2009.
Considered a relatively new market segment for AIOs, the SOHO market is expected to continue its upward climb increasing to 21 million units through 2015, a compound annual growth rate of 12.4 percent.
“We’re seeing more people with Wi-Fi in both the home and SOHO interested in buying a printer that can be shared. Smarter buyers are purchasing printers with a lower cost per page, more functionality such as AIOs, and may also be purchasing a photo printer,” says Larry Jamieson, director of Lyra’s Hard Copy Industry Advisory Service.
Other factors contributing to growth in the inkjet market include a rebound from the global recession that delayed replacement of existing printers, the growth of the AIO market, and new functionality for mobile users, namely mobile print drivers offered by vendors.
While not using apps that create content on a smartphone or tablet computer, there are times when a user of these devices needs to print out information from email or social networking. “These aren’t new pages, but there is growing demand to print from smartphones and tablets,” he says.
While the report highlights new growth opportunity for vendors of inkjet printers in markets such as Latin America, China and India, it also points to market maturity in regions such as North America where growth is expected to be flat through 2015 as a result of the adoption of Wi-Fi networks in homes, SOHOs, and small and medium-size businesses, limiting replacement opportunities in environments where multiple PCs are more common.
“The market for inkjet devices in North America isn’t going away, buyers are simply reconsidering how many devices they purchase and how these devices are deployed,” says Jamieson.
Going forward the worldwide printer market is keeping its eye on the recently introduced Machjet LPP6010N printer from Korea’s LG Electronics. Targeting the South Korean market, the Machjet printer uses the new Memjet technology for 60ppm printing.
“Offering both speed and low cost per page printing, the market is watching to see what impact this technology will have on the inkjet market,” says Jamieson.