While Roku has always offered an interesting service, bringing streaming Internet media to living rooms across America. Until now, they’d been an Internet exclusive – selling only online. The new partnership with Netgear looks to change all of that.
Roku’s XD player is now branded as the NETGEAR Roku XD Player, with Netgear logos appearing on the front of the box as well as the bottom of the remote control. The insides should be essentially the same – after all, it is literally just a rebadged Roku box – but thanks to Netgear, potential buyers will be seeing them in a lot more places.
There’s a price to be paid for easy access, however, and in this case, that adds up to ten bucks. List price on the new Rokus looks to be $89.99, while regular old Roku XD players sell for just $79.99. Chances are that the people who buy one from Best Buy probably wouldn’t be the people who bought one straight from Roku, so there likely won’t be any crossover complaints.
At $89.99, this box has a lot of competition edging in at similar price points, like the Apple TV, Western Digital’s WD TV and even Seagate’s little box that could.