Logitech, who recently offered a significant price cut to the Google TV-powered Logitech Revue, let loose a disastrous tidbit to the press today – more people are returning the boxes than are actually buying them. Chairman Guerrino De Luca, who’s set to replace the current CEO of the company, said that they introduced the price cut because “There was a significant gap between our price and the value perceived by the consumer.”
Not many companies have embarked on the Google TV platform along with the search giant, and of those who have, Logitech is very likely the largest in terms of units produced. That means disastrous news for the fledgling smart TV platform. While Logitech’s high price is part of the reason that customers don’t feel satisfied with the value of their purchase, it’s said that customers are having a hard time understanding the complicated nature of the platform.
Add to that Logitech’s clear dissatisfaction with Google themselves: “…due to the fact that Google TV has not yet fully delivered to its own promises.” Despite the trouble that Google is having (compare this to Apple, whose A4-powered Apple TV unit has sold over a million shipments since its introduction) in the living room space, they are doubling down, promising more updates later this year.