by Jacqueline Emigh
“Macs don’t let you choose,” Microsoft proclaims, in a new PC vs. Mac comparison section on its Windows 7 Web site. The argument was apparently crafted in response to Apple’s highly-successful “Get a Mac” TV campaign that recently ended.
With sales faring increasingly well for both Macs and Windows 7-based PCs, Microsoft has started a new chapter in its competitive struggle with Apple by launching a Web section that gives yet another take on why Microsoft conceives of PCs as better.
As Microsoft sees it, PCs hold the edge over Macs in six areas: Choice (“Macs don’t let you choose”), Having Fun (“Macs might spoil your fun”), Simplicity (“Macs can take time to learn”), Sharing (“Macs don’t like to share”), and Compatibility (“Macs might not like your PC stuff”).
Microsoft proceeds to elaborate on each point. Just how is that “Macs might not like your PC stuff?”
“Most software is developed for PCs, and your PC will work with your music players, phones, cameras, and other devices,” visitors to the site are told.
Despite Microsoft’s serious intent, the new section is done in the same kind of light-hearted spirit as Apple’s “Get a Mac” ad campaign and Microsoft’s own “I’m a PC,” “I’m a PC and Windows 7 was my idea,” and less successful Jerry Seinfeld and Bill Gates TV spots.
At the end of each page in the new section, users are presented with a link to the “Windows PC Scout” for finding the PC that’s best for them.
The new “Mac vs. PC” section appears under the Windows 7 “Compare” tab. Also under the “Compare” tab, users can read a David Lederman-style list of Top 10 reasons why they should purchase Win 7, compare the capabilities of Win 7 vs. Windows XP and Vista, and check out similarities and differences between the three main editions of Win 7.
Clearly, Microsoft and Apple are both well aware that users would much rather be entertained and cajoled than bludgeoned into pondering a switch to a different computing environment.