Logitech was one of the first companies to come out with public support of Google’s nascent smart TV platform, Google TV. Since its inception, the Revue has been fraught with controversy. It’s been rumored time and time again that sales of the Revue have been flagging, much to Logitech’s dismay – and even that the company had decided to shelve the project.
Logitech’s Pamela McCracken discusses the Revue at CES 2011.
The company went on something of an offensive against the rumors during CES, refusing to admit anything but that they were standing behind their product. Regardless of which party was correct, it seems that the Revue just wasn’t hitting the sales targets Logitech originally set; after the company dropped the Revue down to $199 in May, they decided to drop another $100 off this week.
That means that you can now get a capable Google TV box for under a hundred bucks! At $99, that puts it right in line with Apple’s Apple TV device. Google has promised that their Android-powered TV extender will receive a software update sometime this summer that confers the ability to run applications in a fashion similar to their mobile phones. Apple has remained silent on whether a similar ability will be given to the iOS-powered Apple TV, though rumors indicating just that have stepped in to fill the official void.
Logitech’s news about the precipitous price drop of the Revue comes on the same day as the news that CEO Gerald Quindlen would be stepping down from the company, replaced by Chairman Guerrino De Luca. The company’s first quarter loss of almost $30 million no doubt contributed to his resignation. The Revue very likely contributed to the loss – with this abrupt price drop, it might be enough to turn things around.