Lenovo Preps to Overtake Apple in the All-in-one Market

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Lenovo’s ThinkCentre and especially its IdeaCentre lines of All-in-One PCs have bridged most of the competition in the AIO market and now they have a chance to compete against the governing power of Apple for the number one spot internationally, many industry sources stated on Monday.

Lenovo IdeaCentre B520A large contributing factor to Lenovo’s emergence into this spot in 2010 is due to a fast-growing PC market in China. In 2010, Apple held 30 percent of the entire AIO market share but Lenovo saw a 23 percent growth to 4.22 million units in Q4, mostly due to a large spike in the sales of the Lenovo AIOs.

Digitimes has forecasted that Lenovo AIO shipments will grow by 54 percent in 2011 alone, rising to around two million PCs based on what was seen in its home market of China. 

It has also been forecasted by Digitimes that Apple will have a 15 percent increase of its shipments of AIOs to around 4.6 million in 2011 in the same time frame as Lenovo’s estimated growth.

Other manufacturers have been trying to force their brands through the North American AIO market by driving the sales of their own models, but Apple still has a tight hold on the market at 75-80 percent, sources have illustrated. It looks as though Apple will still have an intense grip-tight monopoly in the United States for this year even though Lenovo has bridged the gap in this market between other brands and Apple.

Lenovo will forge ahead and continue to outsource many of its AIOs from China to a number of Taiwan and Singapore-based ODMs such as Compal Electronics, Flextronics International, Quanta Computer, Inventec and Wistron, sources have indicated.

The Lenovo IdeaCentre line has been known to be a direct competitor to Apple iMacs, targeting the same types of buyers for some of the same reasons for as low as a third of the Apple price in some instances. Even though Lenovo has a much wider selection and a better price tag, Apple has instead gone the way of quality of features and performance of the systems.




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