Lenovo has been making strides into the desktop market, thanks in no small part to their commitment to offering many and varied all-in-one machines. Nipping at the heels of Apple’s iMac, will HDTVs be the next market to take Lenovo to the top of the heap?
DigiTimes is reporting that the Chinese computer giant is looking to move into the smart TV market, an arena currently dominated by such auxiliary devices as Google TV or Apple TV, or even the WD TV Live Hub. They’re going after the big time players in the industry, too – the paper reports that Lenovo is in talks with OEMs such as Compal and Wistron. Compal produces televisions for Hitachi and Toshiba, while Wistron manufactures displays for Sony.
The biggest differentiator in the smart TV market will of course be the software and features added to the device. Sony’s own Google TV-powered displays reportedly haven’t fared too well in terms of units sold. Lenovo wants to surpass that target by using its own powerful retail channels. Those channels will be of limited use if the features and expandability aren’t up to snuff, and there is no word or rumor yet as to what software Lenovo might use to power the brand. While an Android or Google TV-powered option might seem logical, Lenovo isn’t one to shy away from going with a homecooked solution.