Kodak is feeling out the female demographic with their new Print & Prosper campaign in an effort to drive up sales of its printers and ink.
On Monday, Adweek covered the new campaign, which started three weeks ago. According to their article, Kodak is using the recently formed Women@NBCU banner to get their message across. The new group includes several properties targeted at woman such as: Bravo, Oxygen, iVillage and Nickelodeon. Kodak will also get access to other NBC affiliated networks and shows including: USA Network, the Today Show and The Biggest Loser.
Between all of these properties, Kodak will get promotion through various print, online and television spots all putting out a similar message that a Kodak product compared to competitors will save you time and money. At Kodak’s Print & Prosper website (printandprosper.com) there is a tool to “find out how much you overpaid” or basically compare Kodak ink prices to several major brands.
The target age group is around 40 and Kodak reports they are already seeing positive results from the campaign which runs through the end of the year.