Hulu Coming to Japan as Subscription Only

by Reads (1,675)

We’ve talked about Hulu before; the streaming video service is one of the top destinations for users looking to stream television content to their PCs, and if you’re willing to cough up $7.99 a month, they’ll let you stream it to your TV, Android phone, or iPad. The company is finally daring to brave the international waters, picking an unusual place to test things out – Japan.

Hulu Japan

Japan has always been a hotbed of technological innovation, but it’s an interesting choice nonetheless – an American streaming video company, heading to Japan first? Even Canada is getting snubbed in the transition.  Hulu let the details out on a blog entry earlier today, but didn’t give much to expect from the new launch, claiming, “we have to leave something to the imagination, right?”

One of the more interesting points that the company did make, however, was the fact that the Japanese implementation of Hulu would be subscription only. The service mentioned that the Japanese Hulu would also carry a wide array of both premium feature films and popular TV shows; securing movie contracts ahead of its launch is a wise move for the company. Hulu in its home market has often been criticized for its lack of recent feature films, and since Netflix has yet to launch in the island nation, it’s a chance for the underdog to step in and lock it down.

As part of the subscription, Japanese consumers will be able to access the premium video content on what Hulu calls “four screens” – the computer, the television, the smartphone and the tablet. The launch isn’t scheduled until later this fall, but the company has already opened offices in Tokyo in order to prepare for the transition.

Hulu Blog via Engadget



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