Computing giant Hewlett-Packard put its foot down hard on Windows 8 this weekend, as the company began an email campaign attempting to entice customers back to Windows 7. Claiming the older OS is “back by popular demand,” HP is offering customers $150 in savings to switch.
HP is also placing Windows 7 PCs prominently on its featured laptop and desktop shopping pages. In fact, Windows 8 is only visible as an option for desktops once you start to customize the selections via filters. In the all-in-one category, HP has even positioned its Android-powered Slate 21-k100 over its Windows 8 PCs on the shopping page.
While Windows 8 has struggled with limited app availability through the Windows Store, slow adoption from prior users, and a poor desktop experience, HP’s move back to Windows 7 after over a year of updates to 8 still seems a bit strange.
Rumors abound that Windows 9 will be announced at Microsoft’s Build 2014 developer conference in April, and it is expected to bring back the start menu while also supporting Windows 8’s Metro-style apps. However, this would likely put Windows 8 into the almost beta territory that Vista fell into before Windows 7’s release, which could shake confidence in Microsoft further.