HP announced today that it is opening its Snapfish application programming interface (API) to developers as part of the photo printing and sharing service’s 10-year anniversary. HP says the new initiative, called Snapfish Publisher, will allow designers, developers, and Snapfish printing partners to market and sell designs, merchandise, and services.
HP also says it will allow partners to tap the buying power of its 85 million registered users, while providing them with what HP calls a “broader yet more specialized portfolio of customizable options.”
“By opening its API, Snapfish has the power to differentiate itself in an increasingly competitive market by giving consumers expanded creative choices that go way beyond photos,” said Alan Bullock, associate director of internet imaging trends at the market research firm InfoTrends. “Snapfish Publisher has the potential to be a game changer for the industry, fueling growth for Snapfish as well as artists and designers around the world.”
HP will be rolling out Snapfish Publisher in three phases, each with its own primary “store fronts” on the Snapfish website:
- Beginning this summer, select partners will launch new card and photo book templates. The invitation will be open to everyone later this year.
- This fall, developers will be able to upload merchandising applications.
- Also this fall, partners will be able to submit their own physical products to be sold as printable merchandise.
HP is also honoring Snapfish’s 10th anniversary by collaborating with LIFE for access to the magazine’s photo archives, where users can order iconic LIFE images on merchandise. In addition, Snapfish will have 10 days of sales and promotions, running April 1-10.