HP aims to attract SMB with eco solutions

by Reads (1,994)

At HP’s Small and Midsize Business Press and Analyst event on Monday, one phrase kept getting repeated throughout each presentation: best in class.  Best in class is what HP is striving for when providing small and midsize businesses (SMB) with their total care solutions.


Combining the strength of three groups within their portfolio – Enterprise Business, Imaging and Printing, and Personal Systems – HP is offering small business a chance to reduce costs and increase productivity through a number of new products and services being released by each group with incentives such as zero percent total financing with a minimum purchase of $1500.

The Imaging and Printing Group (IPG) did announce a new LaserJet series (read our product release) but the real message of the morning was IPG’s drive to offer its SMB customers eco friendly products and services through the expansion of the HP Eco Solutions portfolio.

HP will be adding two new solutions: the HP Eco Solutions Print Console and the HP Green Action Plan for Office Printing.  The HP Eco Solutions Print Console is free software that will allow customers to track AND manage your printers’ use of energy, supplies and paper.  The software also gives users access to other HP Eco Solutions in place such as the Carbon Footprint Calculator, Smart Web Printing and Planet Partners return and recycling program.

One example of how the new console can help users conserve is through the ability to adjust the toner coverage for your printer.  Print at the highest level coverage or the lowest depending on what your document/job demands.

Unfortunately, the HP Eco Solutions Print Console won’t be available until December and even then it will only be available to customers using the HP LaserJet P2050 series.

With HP’s Green Action Plan for Office Printing, small and midsize businesses can assess their current printing fleet’s and come up with a plan to address and tackles issues with the help of a 23-page guide.   Be it setting energy saver preferences, purchasing a new unit with duplexing, or tracking color costs, the goal of the Green Action Plan is to reduce overall costs, conserve supplies and energy while increasing productivity.

The HP Eco Solutions printing portfolio also currently features the HP’s Trade in and Save program.  HP estimates more than 24,000 printers have been turned in through the program which offers up to $1000 towards new HP products with turning in an old desktop printer.

To learn more about HP’s green practices read our first hand look on How HP does green or check out our behind the scenes visit to one of HP’s recycling facilities.



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