Epson announced Monday that it is turning its “Epsonality” campaign into a new website, www.epsonality.com.
The goal of the “Epsonality” campaign and epsonality.com is to help consumers decide which printer is right for them based on their needs. It’s Epson’s belief that many consumers get confused by tricky model numbers and a list of specifications. By providing an easy online test, the consumer can be matched with the perfect printer.
The new site will feature a new Epsonality test, an Epsonality Widget and animated explanations of new features Epson offers such as Wi-Fi and custom CD/DVD printing.