HP for the SMB
Brian Schmitz, HP product marketing director, took the stage next to present HP’s Officejet and laserjet printer for SMBs. As he explained, HP focused specifically on web connectivity, ease of use, and productivity with these particular models.
“The first thing you notice about them is the integrated touchscreen displays… Why this is important is that it allows customers to use that web connectivity. They can automate their business processes and access business-relevant content directly from the web, print it up directly on the printer, without having to go back to a PC,” Schmitz claimed..
Ivanka Trump, daughter of The Donald and co-founder of the Trump Hotel Collection later joined Schmitz on stage to demonstrate printing from a smartphone to an HP LaserJet and promote the work efficiencies gained via HP-enabled printing on the go.
Hands On the eStation
Following the presentation, attendees were invited to demo the devices and speak with HP reps about the printers in detail. The eStation by far garnered the most interest as a crowd up to ten people thick immediately formed around the device.
They were no doubt drawn to the detachable 7-inch printer monitor that many might consider a tablet.
While HP was seemingly reluctant to call the eStation monitor a tablet — most likely to avoid any comparisons to actual tablet devices on the market (and rumors indicate HP is hard at work on a few) — the eStation monitor does run the Google Android OS underneath a custom skin, sports an SD card slot, and has a Barnes & Noble eReader app built-in. This means that in addition to loading apps and browsing the web, eStation users can order Barnes & Noble eBooks directly to their eStation monitor, just like the popular Nook eReader.
In addition, all of those particular functions are available while the monitor is undocked. Users can take it to work, the beach, or across the country and use it as a portable web browser. The printer remains operational for external devices.
However, don’t ditch your iPad just yet. While the eStation screen is approximately three-inches smaller than the iPad display, the HP monitor is thicker and heavier. Also, it does not have built-in access to the Android Market like smartphones running the Google OS, and like the iPad has access to the App Store. This limits any additional apps to Yahoo widgets and those available on the web.
Still, it’s hard not to be excited by the eStation. Of all the printer monitors on the market, it’s certainly the most fun.
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