ePrint, eStation the talk of the HP Innovation Summit

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HP has its head in the clouds, and judging from the theme of the HP IPG Innovation Summit the company held in New York, it has its printers there as well.

HP debuted two new consumer class all-in-ones along with a host of laserjet and inkjet printers for the SMB market, all sporting HP’s ePrint technology that enables wireless printing from anywhere over email.

Scores of reporters and imaging professionals crammed into the pressroom to catch a glimpse of HP’s latest and greatest. Those in attendance were treated to an appearance by Jerry Yang, co-founder of Yahoo!, who spoke of his company’s efforts with HP and the new Photosmart eStation printer.

Yang claimed Yahoo! is working with HP to bring content and widgets like a weather app and an RSS reader to the eStation tablet-like touchscreen/monitor. “At Yahoo!, we want to go where our users go. Clearly, one of the things we’re seeing is more and more devices beyond the PC are connecting to the internet and the web,” he said.

ePrint Comes to the Consumer Class

Following an introduction by Vyomesh Joshi, HP Imaging and Printing Group executive VP, in which he said HP is “unleashing innovation and has once again made the future a reality,” Tuan Tran, HP Inkjet Consumer Solutions VP and GM, took the wraps off the Envy 100, a device he described as “really having a sleek and industrial design.” Also, it is approximately 50 percent smaller than traditional HP products.

For the eStation, HP addressed two issues user had with their previous high-end consumer models. That is, HP increased the display size from 4.3 to seven inches, because, as Tran bluntly put it, “People want bigger displays.” HP also looked for ways to make the printer more interactive and engaging, presumably something more than a utility item. “People want a couch-like experience [with a printer], and that’s exactly what we designed.”



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