Last year Gateway bought out computer manufacturer eMachines. eMachines was known for its low prices and Gateway continued to release laptops under the eMachines brand even after the take over. But now Gateway is making a huge push and focus on selling laptops for 2005 and with their new offerings of budget notebooks combined with higher priced top performance notebooks it seems the eMachines branding will be dropped and only Gateway laptops will be released going forward.
Recently we noticed that on the eMachines website there was only one notebook left being displayed, this happened to be the eMachines m5405 (http://www.emachines.com/products/products.html?prod=eMachines_M5405). So we asked Gateway why products were disappearing from the eMachines.com website and got the following response from a spokesperson:
“We’re focusing all of our resources behind building the Gateway notebook brand right now, so we don’t have any immediate plans to introduce any new notebooks under the eMachines brand in the near future. However, we span the complete range of features/value/form factors within our Gateway brand of notebooks, which is offered widely by major retailers in addition to all of our direct channels.”
So essentially what all this means is that Gateway will simply be releasing budget notebooks under their own branding and it doesn’t make sense for them to confuse consumers any longer by selling under the eMachines brand. This is a good move by Gateway as the notebook market continues to grow. Now is the time to really establish themselves in the notebook arena, HP is stumbling and IBM is at least in a precarious position as they attempt to transition their PC division to Lenovo of China.