E3 2012: Nintendo Goes After Hardcore Gamers with Pro Controller, Zombi U, Other Mature Titles

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One of the things we can take from Nintendo’s press showings thus far at E3 is that the company realizes they can’t completely ignore the ‘hardcore’ gaming market. A major criticism of the current Wii is that the simplistic gameplay invites family-style showdowns while completely alienating the people that made Nintendo successful. But can they change?

On Sunday, Satoru Iwata, Nintendo’s President, took to the Internet to talk about the philosophy of the company, and some of the aims that they had for the upcoming Wii U console. What did a lot of gamers take from the 30 minute talk? This:

Nintendo Pro Controller

Reception so far has been positive, with the worst of the critics concerns consisting largely of its resemblance to the Xbox 360 controller – which, as far as we’re concerned, is just fine. The 360 controller is widely considered to be one of the best game controllers ever made, and the fact that Nintendo is pushing the Wii U in this direction seems to indicate that they’re serious about bringing mature gamers back into the fold.

At today’s press conference, no real new hardware was shown off, but the company did talk about a few of the titles coming to the Wii U this fall. Most serious gamers are probably looking forward to only a few of those games, however, and some of them, like Batman: Arkham City Armored Edition and Mass Effect III, have been out for months (I should point out that ME3 announcement got much applause during the company’s press conference this morning).

Zombi U for Nintendo Wii U

Other titles, like Ubisoft’s Zombi U, look very promising. Zombi U takes place in Great Britain, where, you guessed it, a viral outbreak leads to our intrepid hero to try and survive the hordes of infected victims.

More than anything else, however, it isn’t the specific software shown today – some dated, and some not – that is the important aspect to take away. No, it’s that Nintendo is realizing that putting out more of what made the Wii U successful won’t be enough to bring gamers to the next generation – and that’s good news for all of us.



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