E3 2011: PNY Introduces Factory Watercooled NVIDIA GTX 580

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At E3 this week, gaming-related companies are taking the opportunity to announce their new products, and that includes graphics card makers – even if the show feels increasingly dominated by the console players. Those who still practice at the altar of the PC, however, know that a good graphics card can provide an experience that no console can match, delivering mind-numbing, state-of-the-art visuals.

PNY Asetek NVIDIA GTX 580

NVIDIA board partner PNY has teamed up with noted enthusiast cooling manufacturer Asetek to provide an interesting new product.  Their latest GeForce GTX 580 can come with a liquid cooling system installed – all straight from the factory. It’s a smart move on PNY’s part, since there are no doubt many gamers interested in the idea of upgrading their air-cooled heatsinks but who remain a little scared of the how process.  

Asetek has been demoing the setup for a few months, now, showing the prototypes off at various press and gaming events. In the final result, PNY is claiming that gamers can expect a difference in GPU temperatures in the order of 30ºC – that’s no small amount. Heat stress is one of the ways that components can wear over time, and keeping chips cool can prevent early failure. In addition, a good water-cooled system will often keep components cooler than an equivalent air-cooled system.

PNY Asetek NVIDIA GTX 580

Said Nicholas Mauro, PNY’s Senior Marketing Manager for PC Components, “Together with Asetek, PNY will redefine the way gamers build and upgrade their PC systems. With a design that outperforms current equivalent air cooled models, this simple all-in-one solution will resonate deeply with gamers looking for a powerful yet affordable option.”

Asetek already produces water cooling products for such big name OEMS as Alienware (seen on some of their high-end machines, like the Area-51 models), Antec, Corsair, Acer and HP (in their Z series workstations) – but this is the first time they’ve turned their considerable insights into cooling GPUs. 


You can check out an Asetek prototype here.

As part of the package, PNY is offering two different configurations of the new water-cooled GTX 580. One model cools the card, and comes with the card, radiator and fan; it’ll retail for $579.99. Enthusiasts looking to spread some of that water-cooled love to their CPU, however, can purchase a model that includes the card, fan and additional CPU cooler for $649.99. That pretty price tag also nets you a solid five-year warranty (well, a three-year warranty that you can extend for another two years completely free, just by registering your product online) as well as free, 24-hour telephone customer support.

PNY is also giving the first customers a few free gems at no extra cost – pick up a liquid-cooled GTX 580 on PNY.com, and you’ll get a 16-foot mini-HDMI to HDMI cable, a “custom-built” PNY 8GB ‘Liquid Cooled’ USB Flash Drive, and a company t-shirt.  That bundle’s only available for a limited time.

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