E3 2011: AMD Brings Back FX Branded Chips

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If you’ve been around a little while, chances are you remember the AMD ‘FX’ lineup of CPUs. Fast. No, faster than that. Those chips were a pretty hot commodity, offering high-end performance to users who were willing to pay the price. It’s AMD’s version of Intel’s Extreme moniker. And it’s back.

AMD’s ‘Scorpius’ platform is the first system setup to get an FX mark. Leaked back in 2009, the Scorpius model includes the new AMD quad- and eight-core CPUs (unlocked) and current AMD 9-series chipset motherboards. It also combines their top-of-the-line Radeon HD 6000 discrete graphics cards. It’s a powerful platform that supplants the Vision Black sort of performance gamers and computational junkies have come to expect.

Unlike previously, where the FX name was reserved for the chips themselves, the whole platform is eligible for classification. The reasoning behind this seems to be that buying an entire FX platform guarantees a reasonable minimum level of performance. To help sell gamers on the idea, AMD is increasing its “Gaming Evolved” effort with new titles that directly support Eyefinity, their dead easy multi-monitor setup. 

Also, the company finally seems to be striking back at rival NVIDIA, which up until this point, has been solely pushing 3D gaming in the PC market. AMD’s new FX strategy is trying to ease that perceived gap by partnering with Eidos’ upcoming Deus Ex: Human Revolution; the game supports the chipmaker’s own form of 3D game technology (AMD HD3D). Other technology being pushed by the FX brand includes AMD Dual Graphics, the new name for CrossFire multi-GPU tech.



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