Dell today unveiled eight new monochrome laser printers in a move that the company says reflects its growing and solidifying commitment to the product class and enterprise market.
“We see what we are doing right now as sort of the culmination of an extensive expansion and investment in our printing and imaging business, particularly on the laser side,” said Steven Mast, program manager at Dell in a press briefing prior to the announcement.
“If you look at how Dell has evolved in the laser business, a few years ago we had three monochrome laser products, about two years ago we were at about 15 products by the time we are through with this launch, we will have more than 25 products in our laser lineup,” he added.
While two of the eight units, the Dell 1130 and 1130n, are consumer class, the others are designed for business, offering high duty cycles, low cost per print (CPP) and extensive warranty coverage.
“We’ve really put a lot of investment in this product line over the past couple of years in order to grow it, not just filling holes, but actually growing up into the enterprise spaces where we havent been,” Mast said.
The business-oriented monochrome laser printers include:
3333dn, 3335dn: Both multi-function models have duplexing, a CPP of 1.65 cents, can spit out 40 pages per minute (PPM), feature a max monthly duty cycle of 80,000 with an input capability of 250/800 sheets, and weigh 50 pounds. The 3333dn is a printer and copier and will run $999 at launch, while the 3335dn also has fax and scan capabilities. It will run $1,299 at launch.
5230n, 5230dn: Dell calls these entry-level performance-class printers workhorses that produce professional quality print outs. Both can print 45/43 PPM (letter/A4) with a CPP as low as 1.4 cents and a max duty cycle of 200,000 pages monthly. Both printers are networked, but only the 5230dn offers duplexing. The printers will cost $699 and $799 at launch, respectively.
5530dn: Dells $1,599 model has network connectivity, duplexing, and weighs 51.6 pounds. It can handle 275,000 pages monthly, prints 55 pages per minute at 1.2 cents CPP, and has a 550/4300 (max) input capacity with print resolution up to 1,200 dpi.
5535dn: The $2,599 monochrome laser printer is very similar to the 5530dn, with the same max monthly duty cycle, CPP, and PPM. For the added cost, however, users get scan, copy, and fax capability in addition to duplexing and networking, 2400 dpi print resolution, and 550/3200 input capability along with a larger unit and 50 additional pounds.
Dell Claims Cost Savings
According to Dell, the real value from its new printers comes in cost savings to the enterprise. “We are able to show customers how Dell can deliver up to a 30% savings on total cost of printing over the lifetime of a printer compared to our competitors,” Mast said. “We can help you save money on your printing and imaging needs that you can turn around and invest in other parts of your business like fixing web servers and fixing email servers.”
When pressed on specifics, Mast explained, “Factor in the upfront cost of the hardware, plus the toner, plus any other miscellaneous items, plus the warranty; basically the total spend customers can expect to have on that product over a three year period, and divide that by total number of pages expected to be printed over that time based on normal usage patterns. When we compare those prices of our products to the prices of our key competitors thats when we see the savings.”
During the briefing, Mast offered a glimpse of the 3335dn, including some of its new features.
One feature Mast touted during the briefing was forms on demand, which is showed below.
Finally, Mast reiterated specs and price.
Dell’s Consumer Class
Dell hasn’t neglected the consumer or home office user. For $119 at launch, the Dell 1130 is its lowest price laser printer and will be replacing the Dell 1110. It has a print speed of 19/18 PPM, a max duty cycle of 10,000 pages per month, and 250 sheet input tray. It can operate quietly at 49dBA and is available networked as the 1130n for $179.