Either Dell employees are sick of the company’s poor stock price and taking their own stab at advertising, or this is just a cheaper way of making ads than paying some kid to say “Dude, you’re getting a Dell!”. Dell employees are now talking up the products they design on YouTube.com.
If you visit user profile DellVlog you’ll see the list of videos Dell has posted to YouTube.com
Dell Precision marketing director Darryl Ward talks about the Precision M90 on YouTube.com
It’s quite obvious each piece has been fairly carefully scripted, even though the guy doing the interview pretends to be an uninformed but interested reporter looking to ask questions the public is burning to know the answers to. It’s not exactly an attempt at viral marketing, such as Lenovo did with LenovoTapes.com, but it is setup in a way that it’s supposed to appear candid and “cool”. At least, I think it’s supposed to appear cool.
Notebook engineering manager Sean O’Neal talks about the M1210 on YouTube.com
Make of it what you will, it’s interesting to see some of the people behind the scenes of Dell, but it comes off a bit too much like a QVC shopping channel advertisement in my humble opinion. I’m off to search for a Dell user on MySpace.com, see what they’re up to on that site…
Dell YouTube.com Videos:
Dell Precision Video