Consumers Spending More on Accessories than PCs, Says Study

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by Judy Jeff

U.S. consumers are spending more on PC accessories and peripherals than on the computers themselves. What’s more, an increasing amount of this aftermarket money is being spent on better graphics cards, more memory and additional storage.

For every dollar spent on a PC last year, consumers spent an average of $1.05 on software and hardware designed to enhance or soup up the performance of their desktop and notebook purchase, according to a study just released by market researcher International Data Corp. This may not seem like much of a bump, although overall aftermarket spending is up from $.087 per dollar the previous year, and will ultimately add up to at least $28.6B in PC performance-boosting products and services this year, notes IDC.

Security and anti-spam software remained the top buys for most consumers, although a rise in the use of media creation products and media rich activities continues to drive demand for more capable graphics cards and more storage.

“The need for solutions to enhance user experience, improve productivity, and secure users’ computing environment mean that the accessories market will continue to expand going forward,” says David Daoud, a research director with IDC’s personal computing group.

Although online is a popular option for those seeking aftermarket bargains, brick and mortar companies like electronics retailer Best Buy is presently dominating the PC and accessories market – indicating that consumers may like to ‘touch and feel’ before buying, or at least talk to someone about their impending purchase.

The Selling Beyond the Box: What’s Inside the PC Shopping Cart multi-client survey, IDC’s fourth in this area, also found that U.S. small businesses (less than 100 employees) spent $2.7 billion on accessories and aftermarket products, accounting for nearly 24% of their computer shopping budget.

The study points out that PC users are also quickly moving toward a Web-centric environment, with cloud-based activities on the rise. In contrast, productivity-based activities have become a secondary focus among consumers, IDC notes.

More information on the study is available from IDC.




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