Canon U.S.A has redesigned its Web site to provide a more user-friendly experience, while better presenting the company’s technology information and innovation story.
The new site offers a simplified, yet intuitive layout that groups popular areas of interest with related products. It also has an improved search functionality the company claims will return more accurate, content-related results. To help visitors make better and more well-informed product choices, the updated site also offers an improved product comparison tool that is designed to help people decide what to buy, while at the same time providing a more robust picture of company-related and corporate information.
The new design retains many of the same navigation features of the previous site, although in a new wrapper. These include a segmentation of products by category, as well as applications – such as healthcare and broadcast communications. The site also allows simplified navigation to key product areas like multi-function printers and print stations.
“This new, simplified website represents Canon’s dedication to remaining at the forefront of the imaging world in both the real world and online capacities,” said Seymour Liebman, executive vice president, chief administrative office and general counsel, Canon U.S.A.
“Online communication and e-commerce have increasingly become the norm for several market segments, so it is critical in today’s evolving business environment that a company’s online presence be streamlined and easy-to-use, while also serving as an information-rich, brand communicator,” he added.
In addition to providing a cleaner and clearer visitor experience, the re-designed website showcases Canon’s long and prestigious history as a leader in innovation and digital imaging technologies. Through an interactive flash piece, site visitors can witness how the company grew from its first U.S. office in 1955 to the worldwide digital conglomerate it is today.
The new site also promotes the company’s Japanese philosophy of Kyosei , which drives Canon’s corporate citizenship, philanthropic and social responsibility programs.