Canon announced on Earth Day that it will be bringing back the Canon Forest Program in an effort to give back to the environment.
For the second year – the Canon Forest Program was founded in 2008 – Canon will plant a tree for every 10 Canon Generation Green products registered on the Canon U.S.A website between May 1 and August 31.
However, this year, Canon will also plant one tree for every new hardware item purchased from the Canon eStore between April 23 and May 7.
The Canon Forest Program is possible through the partnership with the Arbor Day Foundation and the participation of it customers. Last year, Canon planted its goal of 20,000 trees three weeks before the original target date. While the trees are planted throughout the U.S., last year the majority found their way to the fire ravaged San Bernardino Forest in California.
Interested in seeing how the program goes? Canon will allow consumers to keep track of the program’s progress through their Generation Green website starting May 1, the day the program begins. The site will allow users to register new and existing Generation Green products, see how many trees have been planted to date and where they were planted.
Read our recent article, “How Canon Does Green,” more information on Canon’s programs and initiatives.