In an innovative event at PhotoPlus in New York City, Canon whipped up a fun way of showing off its high-end gear, giving journalists temporary access to cameras for shooting photos of a culinary contest and to printers for printing out their creations.
Canon coached participants about how to make the best use of wide angle lenses and special lighting effects in producing pictures of two chefs duking it out in a mock kitchen, and of the seasonal produce incorporated into the recipes.
The photos were printed on Canon color inkjet and wide format laser printers, located elsewhere in the same room.
Along the way, Chuck Westfall, a technical advisor in Canon’s Professional Engineering & Solutions Division, delivered casual demos of Canon’s upcoming, WiF-enabled ESO D6 camera, in addition to the beta edition of a new Android app which will allow remote viewing and printing from smartphones when used in conjunction with the D6.
Canon plans to release the D6 in December, together with apps for both Android and Apple iOS mobile devices, said Westfall, speaking with PrinterComparison at the event this week.
After the journalists’ photos were printed out, Canon framed the results and hung the pictures on the wall, gallery-style.
The chefs then evaluated the journalists’ work, while the journalists, in turn, cast their votes for their favorite food fare.
Our personal favorite? A saffron-based mussel soup.