Back to School – Notebooks in, Desktops Out

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A new study from research firm NPD Group shows back to school spending on consumer technology was up this year; driven by notebooks and LCD televisions.

The buying time frame covered in the study spans from the first week of July through the Labor day weekend. Spending for consumer technology, which includes IT, imaging, audio, video, and consumables, increased 6.4 percent in dollar volume over the same period last year.

Notebooks Help Lead the Charge

Notebook computers had a great showing for the back-to-school season. Unit sales increased 50 percent. Dollar volume increased about 18 percent and average prices continued to drop from about $1,081 in 2005 to $849 in 2006.

Desktop computers took a backseat with revenue down almost 17 percent and unit sales off about 3.5 percent.

“Notebook computers have been making a move in the PC market,” said Stephen Baker, vice president, industry analysis, The NPD Group. “For back-to-school, especially for high school and college students, it’s more practical to purchase a notebook to take to class and to the library,” said Baker.

This is a trend that will surely continue. It takes nothing more than a glance at our most popular notebooks list to see that it’s dominated by value machines, including the Toshiba Satellite A105, which offers configurations under $600.



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