ATI Topples NVIDIA to Become World’s Largest Discrete Graphics Provider

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AMD’s purchase of GPU maker ATI is increasingly showing itself to be a wise investment. Even though the chipmaker was down at 42.1 percent of the discrete GPU market (compared to NVIDIA’s 57.8 percent) in the first quarter of this year, they jumped to first place in Q2, moving up a whopping nine percent.

No shipment numbers were given by AMD, but the company did remark that the recent trend in the market toward low-end GPUs steered the flow towards ATI’s products. With the 4000 and now 5000 series graphics cards, AMD/ATI was first to market with both cheap yet powerful discrete cards as well as DirectX 11-compatible GPUs.

The year so far has also been good for AMD in the mobile GPU space.  Since the company produces both CPUs and GPUs as well as CPU chipsets, it can leverage both arms simultaneously to provide an attractive package. It’s the same strategy that AMD’s larger rival Intel pursues; even though its integrated graphics offerings are significantly weaker, it’s the world’s biggest GPU supplier.

NVIDIA, by comparison, isn’t looking quite as clean – the company has been force to lower its revenue expectations for the second quarter by over $100 million. The news comes as AMD won its place in Apple’s iMac desktops once again – while the ATI Radeon HD 4850 was an option in the previous flagship, ATI cards now power the entire lineup.

via NetworkWorld



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