Asustek and Acer Leap Ahead in Sales — Acer to Challenge IBM

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Asustek has jumped ahead of Gateway computers to become the #10 company for shipment of notebooks in the world and Acer leaps over Fujitsu to become the #5 maker of notebook sales.  Fujitsu is now #6 and Gateway #11.  Acer has announced it will assault the U.S. market this year in an effort to climb over IBM and gain #3 spot for notebooks shipped.


Last year Asustek shipped a total of 327,000 own branded products, this year Asustek hopes to ship one million own-brand notebooks and two million notebooks it makes for other companies.  Asustek manufactures notebooks for Sony, Apple and NEC. The company boasts it has great chance to see monthly shipment reach 200,000 in the first quarter of this year.


With shipments amounting to 946,000 units in the fourth quarter of last year, Acer shipped a total of 2.49 million notebooks in 2003, up 76% from the previous year’s 1.41 million.

Acer continues to be very strong in both China and Europe.  In Western Europe Acer obtained an 18.3% share of notebook sales, exactly tied with the HP share of the market in Europe.  Acer estimates it will ship between 3.5 million and 4 million notebooks this year and hopes to challenge IBM for the #3 spot in worldwide sales for 2004.

Acer said it would make all-out efforts to boost shipment to the mainland China and the U.S. markets this year by introducing a wide-array of notebooks targeted at both consumers and business. Acer ranked No.9 in the U.S. notebook market in terms of shipment in the fourth quarter of last year, so they have room to grow in the U.S. for sure.



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