Apple Store Goes Down + Apple to Live Stream Today’s Events

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It’s still a few hours before the main event (scheduled for 1:00 Eastern, 10:00 Pacific), and already Apple has taken down their minimalistic web store, in preparation for the slate of products that is expected to be released today:

Apple Store Down

More exciting, however, is the fact that Apple updated their tiny TV smart box, the AppleTV, with a special “Apple Events” channel sometime in the wee hours of this morning. Clicking on it brings up a page with all of Apple’s recent keynote speeches. It’s worth noting that the earliest available keynote is from June of last year, at WWDC 2011 – this was the last time Steve Jobs publicly announced Apple products and strategy at a keynote speech.

The company is streaming today’s event in at least 720p, and you’ll need either a last-generation or current-generation AppleTV, to watch it. It’s the first time that the company has streamed one of its events to the AppleTV, so maybe it’ll come up in the events today? 

Unlikely – but one can always hope.

Apple Live Stream AppleTV

If you don’t have an AppleTV, you can still join in on the fun – Apple will be streaming their event live via an HTML5 app on their website:

http://www.apple.com/apple-events/october-2012/

You’ll still need to be an Apple customer of some sort to play, however, as Apple puts the following advisement at the bottom of the page:

Live streaming video requires Safari 4 or later on Mac OS X v10.6 or later; Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.

Chances are reasonable that you could work your way around this restriction with a little user-agent hacking inside of your browser. It’s not the first time Apple has streamed their events exclusively to pre-existing Apple customers, and it likely won’t be the last.

Tune in at 1PM Eastern to see our coverage of today’s events here, as well as at sister sites NotebookReview, Brighthand, and TabletPCReview.

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