Another quarter, and another series of earnings reports. Apple’s calls are always interesting to listen to, however, as the company has a strange habit of bucking the rest of the industry’s trends – and with this most recent report, it’s obvious that they did it again.
The biggest numbers, unsurprisingly, belong to the company’s most mobile division – Apple managed to sell over 37 MILLION iPhones in the past quarter, a number increased by many customers waiting for the release of the company’s latest iteration. We’re most interested here in how many traditional computers Apple managed to sell, however, and those numbers look pretty bright.
In all, Cupertino pushed out a total of 5.2 million Apple computers this quarter, which represents a stunning 26% growth year-over-year (that is, 26% growth over this same period in 2010/2011). Of that 5.2 million, nearly a third were members of Apple’s desktop lineup: the iMac, Mac Mini and Mac Pro units. The company didn’t provide any further granularity than that, but the iMac is very likely the top seller; it’s the most popular desktop in the U.S. – followed by the Mac Mini and Mac Pro.
The Apple TV was mentioned in the earnings call by CEO Tim Cook, though he carefully noted that the company still continues it a hobby. It’s obvious that for all Steve Jobs mentioned that he’d ‘finally cracked’ the easy to use television, Apple is still playing around in the space, and seeing what works and what doesn’t. Apple managed to sell 1.4 million of the smart TV boxes last quarter, a number that likely dwarfs those from competing devices. In all, 2.8 million were sold for the full year, which shows more than anything that the Apple TV was a relatively popular holiday gift.