During the announcement of the new iPad Mini, iPad 4, Mac Mini and iMac yesterday, Apple CEO Tim Cook let drop another curious tidbit – in addition to the best-selling phone and tablet on today’s market, the company now lays claim to owning the top-selling desktop and laptop in the United States.
Part of that has to do with the current popularity of the iPhone, iPad, and iPod Touch. As people get accustomed to using Apple products, they get curious about the other products that the company offers. And even if they haven’t bought their way so far into the Apple ecosystem, the company’s name does get trotted out an awful lot. You might hear late night host Jimmy Kimmel make fun of Apple, for example, but I’d be surprised to hear him do an HP sketch.
Apple didn’t trot out that many numbers to support their claim, but knowing the sometimes creative way Apple employs statistics, it’s not too difficult to imagine. Despite lackluster profit and growth margins for the PC market over the last several years, Apple has managed to not only turn a profit, but to feed a sustained growth. And we aren’t merely talking about their iOS products, either – the company has been selling MacBooks and iMacs hand over first.
While we can’t be certain how many iMacs Apple has sold, for example, it’s a safe bet than when they talk about iMac sales, they combine the 21.5-inch model with the 27-inch one. When they talk about MacBook Air sales, it’s the 11-inch and the 13.3-inch. And so on. Of course it helps, too, that they’re the only ones who make and market the OS X operating system. If you want a Windows PC, you have a million options. Want OS X? Just one.
Despite those criticisms, it’s hard to deny that Apple is a company on the rise. It will be curious to note whether their desktop OS marketshare changes with the release of Windows 8. The new Windows is a brand new direction for Microsoft, and while it may turn some away, it will almost certainly draw others to the platform.