AMD today announced that it will not endorse the SYSmark 2012 Benchmark (SM2012), which is published by BAPCo (Business Applications Performance Corporation). Along with the withdrawal of support, AMD has resigned from the BAPCo organization.
Nigel Dessau, senior vice president and Chief Marketing Officer at AMD just published an in-depth response about AMD’s official opinion of the SYSmark2012 Benchmark on AMD’s Executive Blog. “Technology is evolving at an incredible pace, and customers need clear and reliable measurements to understand the expected performance and value of their systems,” said Dessau. “AMD does not believe SM2012 achieves this objective. Hence AMD cannot endorse or support SM2012 or remain part of the BAPCo consortium.”
In short, AMD representatives are claiming the company will now only endorse benchmarks “based on real-world computing models and software applications, and which provide useful and relevant information.” AMD’s latest press release goes on to say “AMD believes benchmarks should be constructed to provide unbiased results and be transparent to customers making decisions based on those results.”
Most consumers and technology enthusiasts familiar with AMD-based PCs know that synthetic benchmarks like SYSmark and PCMark often produce significantly different performance scores for PCs with AMD components compared to PCs with Intel components even when “real world” performance is quite similar. The team here at NotebookReview.com can’t help but suspect the initial reviews of AMD’s A-series processors might have something to do with AMD’s new hard line stance about benchmarks.
Our own review of the latest AMD A-series Accelerated Processing Unit (APU) showed the new AMD processor offers several impressive real world performance gains over some Intel-based notebooks, but several of the synthetic benchmark scores also suggest the new AMD processors aren’t as powerful as the competition. It’s not too hard to figure out why AMD isn’t too happy with synthetic benchmarks.
Currently, AMD is evaluating other benchmarking alternatives to SYSmark, including encouraging the creation of an industry consortium to establish an open benchmark to measure overall system performance.