Polaroid at CES 2012: This Is Not Your Father’s Polaroid

by Reads (2,069)

At CES 2012, Polaroid displayed their most recent product to use the Zink Zero Ink Print Technology, the Z340 Instant Digital Camera.

Like the GL 10 Instant Printer before it, the Z340 Instant Digital Camera takes the idea behind the Polaroid – an instant photo – and turns it on its head with a flashy design and the Zink technology, making the days of shaking a Polaroid picture seem like a distant memory.

And although there was no Gaga on hand because the Z340 was actually introduced in November, there was plenty of buzz about the Z340 going on at Polaroid’s booth in the Central Hall of Las Vegas Convention Center, judging from the enormous amounts of discarded photos laying on the countertops.

The Z340 Instant Digital Camera is similar to the old Polaroid my parents had when I was growing up in that it takes a photo then prints out the image with that same iconic white border (don’t worry if you want borderless images, you can turn off the white border). But the difference is that this 14 megapixel camera can store images on an SD card for later use. Display images taken with the Z340 on Facebook, or print out larger prints with your printer at home because the Z340 only prints 3×4 inch photos.

The Z340 also has a 2.7-inch adjustable LCD for editing photos before printing and a rechargeable lithium-ion battery that can print up to 25 images with a full charge (which is probably why Polaroid sells 30-page refill packs of the Zink paper).

You can print photos in less than a minute either instantly like the old school Polaroid cameras or you can turn that feature off and only print manually with the Print Button.

The Z340 Instant Digital Camera is available now through Polaroid for the suggested retail price of $299.99. A pack of refill Zink paper is $19.99.

Want more?  Make sure you check out our CES 2012 Technology Page where our team will be highlighting the best coming out of Vegas!



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