Making a ROI case for laser printers

by Reads (3,633)

Printing without wires
Flexibility is becoming more common with the laser devices as Akia Ramsay, a Research Analyst for International Data Corp.’s Hardcopy Peripherals group pointed out.

“Recently, there has been a growing emphasis on adding wireless communications to laser printers,” said Ramsay. Brother focused on this trend with the new HL-2270DW Wireless Monochrome Printer by enabling individuals to print documents via a wireless network allowing for the growing number of mobile devices, such as laptops, notebooks, smartphones and tablets. Productivity improves because workers do not have to return to their desks to print out needed items.

In addition, customers are trying to reduce costs by more efficiently printing their materials. Increasingly, laser printers come with an automatic duplexing mode where printers, such as the Brother HL-5340D, offer companies more output options. For instance with the duplex print feature, companies can set two sided output as their printer’s default. The savings can quickly add up: 2,000 sheets of paper costs $38.99 at Staples.

Another area where companies are looking to cut costs is energy consumption. ENERGY STAR is a joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy that encourages vendors to deliver more energy efficient devices. ENERGY STAR laser printers, such as the Dell 2145cn, don’t need to be switched off manually. When no print commands have been received for a preset time period, these printers automatically switch to a low-power standby mode.

This approach offers a number of potential benefits. First, the energy savings can be significant: laser printers save 65 to 75 watts (reducing costs by as much as two thirds) when used in standby mode. Also, while in standby, ENERGY STAR printers produce less heat, which reduces air-conditioning costs. With fewer operating hours and less heat buildup, these printers often are more reliable and last longer than non ENERGY STAR models.

Corporations can expect vendors to deliver more cost saving features in the future because the market for these devices has become stagnant.

“Companies have been cutting down on the amount of material printed by exchanging more information electronically,” stated NDP Group’s Baker.

Consequently, vendors will continue to be forced to offer customers more functional, higher performing systems at lower prices, so TCO savings will be available to those willing to take a close look at their printing patterns.


Visit our Laser Printer Productivity Buyer’s Guide for more articles on selecting the right laser printer for your business.  Also,  check out the sponsored HP Laser Toner Cartridge Resource Center for more on laser media and technology.

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